{"id":42055,"date":"2025-01-20T22:58:30","date_gmt":"2025-01-20T22:58:30","guid":{"rendered":"https:\/\/www.cyberguru.it\/?post_type=project&p=42055"},"modified":"2025-01-21T09:38:29","modified_gmt":"2025-01-21T09:38:29","slug":"prada","status":"publish","type":"project","link":"https:\/\/www.cyberguru.it\/fr\/project\/prada\/","title":{"rendered":"Prada"},"content":{"rendered":"

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\u00c9tudes de cas<\/p>\n

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Le groupe Prada renforce sa cybers\u00e9curit\u00e9<\/h1>\n

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Pr\u00e9sentation g\u00e9n\u00e9rale<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRubik||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_padding=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_css_main_element=\u00a0\u00bbfont-weight:400;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le groupe Prada incarne l’excellence globale dans le monde du luxe, gardien de marques embl\u00e9matiques telles que Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824 et Luna Rossa. Avec plus de 14 900 employ\u00e9s, le groupe con\u00e7oit et produit des collections de pr\u00eat-\u00e0-porter, de maroquinerie, de chaussures et de joaillerie, distribuant ses produits dans plus de 70 pays par l’interm\u00e9diaire de 593 boutiques g\u00e9r\u00e9es directement, de canaux de commerce \u00e9lectronique, de d\u00e9taillants s\u00e9lectionn\u00e9s et de grands magasins. <\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.18.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb20px|20px|20px|20px|true|true\u00a0\u00bb border_radii=\u00a0\u00bbon|15px|15px|15px|15px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.cyberguru.it\/wp-content\/uploads\/2023\/05\/sfida.png\u00a0\u00bb alt=\u00a0\u00bbd\u00e9fi\u00a0\u00bb title_text=\u00a0\u00bbd\u00e9fi\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb50%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbdisplay:inline-block;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbRubik|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-65b65f10-97af-4b49-9890-b01efe796309″ text_font_size=\u00a0\u00bb20px\u00a0\u00bb header_2_font=\u00a0\u00bbRubik|700|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bbgcid-65b65f10-97af-4b49-9890-b01efe796309″ header_2_font_size=\u00a0\u00bb25px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb48px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb58px\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb35px\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65b65f10-97af-4b49-9890-b01efe796309%22:%91%22text_text_color%22,%22header_2_text_color%22%93}\u00a0\u00bb]<\/p>\n

Le d\u00e9fi<\/h2>\n

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Pour une entreprise comme Prada, qui s’est concentr\u00e9e pendant des d\u00e9cennies sur les produits, la fabrication et la vente au d\u00e9tail, l’adoption d’une strat\u00e9gie de cybers\u00e9curit\u00e9 solide est une \u00e9tape n\u00e9cessaire et une priorit\u00e9 strat\u00e9gique pour l’entreprise, qui a choisi de relever r\u00e9solument les d\u00e9fis du num\u00e9rique. Bien consciente que <\/span> Le risque cybern\u00e9tique doit \u00eatre reconnu et att\u00e9nu\u00e9 par des approches structur\u00e9es, cibl\u00e9es et int\u00e9gr\u00e9es dans les activit\u00e9s quotidiennes.<\/span><\/p>\n

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La solution<\/h2>\n

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Apr\u00e8s avoir \u00e9valu\u00e9 plusieurs plateformes propos\u00e9es par des fournisseurs internationaux \u00e9mergents, le groupe Prada a trouv\u00e9 en Cyber Guru un partenaire id\u00e9al. Un choix d\u00e9termin\u00e9 par la haute qualit\u00e9 du contenu et la capacit\u00e9 \u00e0 le rendre r\u00e9ellement engageant. Depuis le lancement du programme de sensibilisation et de formation, baptis\u00e9 SecYOUrity, <\/em>les r\u00e9sultats sont d\u00e9j\u00e0 \u00e9vidents : une augmentation du nombre de membres et une meilleure connaissance des sujets abord\u00e9s. <\/span><\/p>\n

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Le g\u00e9ant du luxe a choisi les solutions de Cyber Guru pour faire de la cybers\u00e9curit\u00e9 un pilier strat\u00e9gique, soutenant l’activit\u00e9 et prot\u00e9geant la valeur de ses marques dans le monde entier.<\/h2>\n

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Le groupe Prada<\/a>, gr\u00e2ce \u00e0 une vision qui allie habilement tradition et innovation, s’est impos\u00e9 comme un symbole de grand savoir-faire. <\/span><\/p>\n

Prada S.p.A. est cot\u00e9e \u00e0 la Bourse de Hong Kong sous le code 1913 pour environ 20 %, le reste du capital \u00e9tant contr\u00f4l\u00e9 par la famille Prada-Bertelli. Outre l’esth\u00e9tique incomparable de ses produits, le groupe se distingue par son engagement ind\u00e9fectible en faveur de la durabilit\u00e9, promu avec d\u00e9termination par Miuccia Prada <\/strong>et le fils de Patrizio Bertelli <\/strong>, Lorenzo, l’homme qui repr\u00e9sente l’avenir du groupe. <\/span><\/p>\n

En pleine phase de transformation et d’\u00e9volution, le g\u00e9ant du luxe, dirig\u00e9 par Andrea Guerra, a choisi de relever r\u00e9solument les d\u00e9fis du num\u00e9rique, en pla\u00e7ant la cybers\u00e9curit\u00e9 au c\u0153ur de sa strat\u00e9gie d’entreprise. Nous en parlons avec <\/span>Ugo Vignolo Lutati<\/strong>, qui, en avril 2023, a assum\u00e9 le r\u00f4le de <\/span>Chief Information Security Officer (CISO) du groupe Prada<\/strong>. \u00ab\u00a0Avec mon arriv\u00e9e et mon rattachement direct au conseil d’administration, la cybers\u00e9curit\u00e9 est devenue une priorit\u00e9 strat\u00e9gique pour l’entreprise\u00a0\u00bb, explique M. Vignolo Lutati. \u00ab\u00a0Elle n’est plus consid\u00e9r\u00e9e comme un co\u00fbt, mais comme un facteur de r\u00e9ussite pour l’entreprise. Ce changement de perspective est crucial, car le risque cybern\u00e9tique doit \u00eatre reconnu et att\u00e9nu\u00e9 par des approches structur\u00e9es et cibl\u00e9es\u00a0\u00bb. <\/p>\n

Afin d’int\u00e9grer la cybers\u00e9curit\u00e9 dans le quotidien des entreprises, Prada a lanc\u00e9 un ambitieux programme de sensibilisation et de formation, baptis\u00e9 SecYOUrity<\/em>. \u00ab\u00a0Le message est clair : la s\u00e9curit\u00e9 informatique commence par chaque individu et doit devenir une habitude naturelle, m\u00eame en dehors du lieu de travail\u00a0\u00bb, souligne Vignolo Lutati.<\/p>\n

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L’approche immersive de la cybers\u00e9curit\u00e9 : le programme SecYOUrity<\/span><\/h2>\n

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La campagne de cyber-sensibilisation a trouv\u00e9 en Cyber Guru un partenaire id\u00e9al. \u00ab\u00a0Nous avons \u00e9valu\u00e9 plusieurs solutions, y compris celles propos\u00e9es par des fournisseurs internationaux \u00e9mergents, mais nous avons finalement choisi Cyber Guru pour la haute qualit\u00e9 de son contenu et sa capacit\u00e9 \u00e0 le rendre r\u00e9ellement attrayant, mettant ainsi en valeur une r\u00e9alit\u00e9 italienne. Leurs vid\u00e9os parviennent \u00e0 surmonter l’effet \u00ab\u00a0next, next\u00a0\u00bb, typique des modules de formation traditionnels, o\u00f9 l’utilisateur a tendance \u00e0 cliquer \u00e0 la h\u00e2te pour avancer sans pr\u00eater attention. Au contraire, le contenu de Cyber Guru capte l’int\u00e9r\u00eat, stimule la participation et laisse un impact concret. <\/span><\/p>\n

Le programme Cyber Guru Channel a \u00e9t\u00e9 adopt\u00e9 dans le monde entier par toutes les filiales du groupe Prada. \u00ab\u00a0Depuis le lancement de l’initiative en mai, nous avons toujours accord\u00e9 une place importante \u00e0 la communication, en utilisant \u00e9galement des autocollants avec des personnages de bande dessin\u00e9e et des codes QR pour acc\u00e9der \u00e0 la plateforme Cyber Guru, et les r\u00e9sultats sont d\u00e9j\u00e0 \u00e9vidents : nous avons enregistr\u00e9 une augmentation des adh\u00e9sions et une plus grande sensibilisation aux sujets abord\u00e9s\u00a0\u00bb, d\u00e9clare Vignolo Lutati. <\/p>\n

Parmi ses prochaines initiatives, le groupe Prada a l’intention d’int\u00e9grer la gamification dans la formation et de revoir ses processus d’int\u00e9gration, \u00e9ventuellement avec le soutien des cyber-gourous. En outre, le groupe a organis\u00e9 des r\u00e9unions avec des hackers \u00e9thiques afin de sensibiliser davantage les employ\u00e9s au c\u00f4t\u00e9 obscur du num\u00e9rique en incluant les cyber-gourous dans le panel d’\u00e9v\u00e9nements. <\/p>\n

\u00ab\u00a0Notre d\u00e9fi est d’impliquer \u00e9galement la jeune g\u00e9n\u00e9ration, en rendant la cybers\u00e9curit\u00e9 accessible, int\u00e9ressante et faisant partie de la vie de tous les jours. Avec Cyber Guru, nous parvenons \u00e0 faire de cet objectif une r\u00e9alit\u00e9\u00a0\u00bb, conclut Vignolo Lutati.<\/p>\n

Pour lire toute l’interview et en savoir plus, cliquez ici.<\/a><\/p>\n

 <\/p>\n

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Tous les projets<\/h2>\n

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