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<\/p>\n
\u00ab\u00a0Si vous tenez \u00e0 \u00eatre consid\u00e9r\u00e9 comme cr\u00e9dible et intelligent, n\u2019usez pas d\u2019un langage compliqu\u00e9 l\u00e0 o\u00f9 des mots simples feront l\u2019affaire\u00a0\u00bb. <\/p>\n
Oppenheimer<\/cite><\/p><\/blockquote>\n
<\/p>\n
Daniel M. Oppenheimer<\/strong>, psychologue et professeur \u00e0 l\u2019Universit\u00e9 de Princeton, a \u00e9crit cette d\u00e9finition \u00e9clairante dans un article intitul\u00e9 Cons\u00e9quences de l\u2019utilisation d\u2019un jargon \u00e9rudit dans des circonstances o\u00f9 cela n\u2019est pas n\u00e9cessaire<\/em>.<\/p>\n
<\/p>\n
Je tire cette d\u00e9finition du livre Pens\u00e9es lentes et rapides<\/em> de Daniel Kahneman<\/strong>, probablement le psychologue vivant le plus influent, qui a mis en lumi\u00e8re certaines caract\u00e9ristiques de l\u2019esprit humain, en particulier les deux m\u00e9canismes fondamentaux qui r\u00e9gissent nos choix\u00a0: d\u2019une part, l\u2019intuition<\/strong>et le choix irrationnel, d\u2019autre part, la logique<\/strong>, la rationalit\u00e9 et le choix r\u00e9fl\u00e9chi.<\/p>\n
<\/p>\n
De ces \u00e9tudes, on comprend que, contrairement \u00e0 ce que nous pensons de nous-m\u00eames, nos choix sont principalement guid\u00e9s par l\u2019intuition<\/strong>, la pens\u00e9e rationnelle renon\u00e7ant souvent \u00e0 son r\u00f4le de contr\u00f4le et d\u2019\u00e9valuation.<\/p>\n
<\/p>\n
Les \u00e9tudes de Kahneman nous permettent, entre autres, de mieux comprendre les dynamiques qui rendent le langage vulgarisateur d\u00e9cisif dans la formation<\/strong>, ainsi que, bien s\u00fbr, dans la communication.<\/p>\n
<\/p>\n
Langage vulgarisateur<\/strong><\/h3>\n
<\/p>\n
Le langage vulgarisateur est un \u00e9l\u00e9ment cl\u00e9 pour un apprentissage efficace<\/strong>, car il facilite la compr\u00e9hension et la m\u00e9morisation des concepts. L\u2019utilisation d\u2019un langage clair et accessible contribue \u00e0 cr\u00e9er un environnement d\u2019apprentissage inclusif, essentiel pour atteindre les \u00e9tudiants ayant des comp\u00e9tences et des capacit\u00e9s diff\u00e9rentes.<\/p>\n
<\/p>\n
Le vrai secret de la communication est de rendre des concepts complexes compr\u00e9hensibles, pas de rendre des concepts simples complexes (Albert Einstein<\/strong>). Chez Cyber Guru Italia, nous nous sommes toujours inspir\u00e9s de cette vision en misant sur un langage clair et efficace<\/strong>. Cela a sans aucun doute \u00e9t\u00e9 l\u2019un des \u00e9l\u00e9ments qui nous a diff\u00e9renci\u00e9s <\/strong>dans un secteur o\u00f9 il existe une tendance g\u00e9n\u00e9ralis\u00e9e \u00e0 l\u2019utilisation d\u2019acronymes et de mots techniques.<\/p>\n
<\/p>\n
Il y a beaucoup de motivations, certaines presque \u00e9videntes, qui expliquent l\u2019efficacit\u00e9 du langage vulgarisateur dans la formation, mais l\u2019angle que nous offre Daniel Kahneman<\/strong> est certainement d\u2019un int\u00e9r\u00eat particulier.<\/p>\n
<\/p>\n
Intuition et rationalit\u00e9<\/h3>\n
<\/p>\n
Comme d\u00e9j\u00e0 mentionn\u00e9, \u00e9tant donn\u00e9 que les m\u00e9canismes fondamentaux de fonctionnement de l\u2019esprit humain sont ceux de l\u2019intuition et ceux de la rationalit\u00e9<\/strong>, la plupart de nos choix sont dict\u00e9s par l\u2019intuition, car le psychologue am\u00e9ricain appelle SYST\u00c8ME\u00a01<\/strong>, celui qui \u00ab\u00a0agit vite et automatiquement, avec peu ou pas d\u2019effort et aucun sens de contr\u00f4le volontaire\u00a0\u00bb.
Nous parlons de ce qu\u2019on appelle le \u00ab\u00a0fast thinking\u00a0\u00bb, la \u00ab\u00a0pens\u00e9e rapide\u00a0\u00bb, de ses \u00e9normes capacit\u00e9s, mais aussi de ses fr\u00e9quentes erreurs.<\/p>\n<\/p>\n
La composante rationnelle, ce que Kahneman appelle le SYST\u00c8ME\u00a02<\/strong>, est celle qui guide les activit\u00e9s mentales les plus exigeantes, n\u00e9cessitant concentration et attention, avec un r\u00f4le qui devrait \u00eatre le contr\u00f4le et l\u2019\u00e9valuation de tous les choix instinctifs du SYST\u00c8ME\u00a01<\/strong>.<\/p>\n
<\/p>\n
Cependant, ce syst\u00e8me est tr\u00e8s paresseux et ne s\u2019active que dans des situations particuli\u00e8res, laissant souvent au SYST\u00c8ME\u00a01 l\u2019ensemble du processus d\u00e9cisionnel.<\/p>\n
<\/p>\n
La division du travail entre le SYST\u00c8ME\u00a01 et le SYST\u00c8ME\u00a02 est tr\u00e8s efficace, car elle minimise l\u2019effort et optimise le rendement. En g\u00e9n\u00e9ral, le SYST\u00c8ME\u00a01 sait comment faire son travail, mais il est sujet \u00e0 des erreurs syst\u00e9matiques, appel\u00e9es biais cognitifs, qu\u2019il a tendance \u00e0 commettre dans certaines circonstances.<\/p>\n
<\/p>\n
Sentiment de familiarit\u00e9<\/h3>\n
<\/p>\n
Revenons maintenant au lien entre langage vulgarisateur et apprentissage efficace, en rappelant le fonctionnement du SYST\u00c8ME\u00a01, qui fait l\u2019objet de certaines \u00e9valuations de caract\u00e8re \u00ab\u00a0superficiel\u00a0\u00bb li\u00e9es \u00e0 une s\u00e9rie d\u2019 \u00ab\u00a0illusions\u00a0\u00bb. L\u2019une d\u2019entre elles est ce que l\u2019on appelle l\u2019illusion de v\u00e9rit\u00e9, qui est conditionn\u00e9e par un sentiment de familiarit\u00e9.<\/p>\n
<\/p>\n
Si le communicateur utilise des mots et des concepts qui nous sont familiers, nous sommes plus enclins \u00e0 lui accorder de la cr\u00e9dibilit\u00e9 et donc \u00e0 lui accorder notre attention.<\/strong><\/p>\n
<\/p>\n
\u00ab\u00a0L\u2019impression de familiarit\u00e9 est produite par le SYST\u00c8ME\u00a01 et le SYST\u00c8ME\u00a02 s\u2019appuie sur cette impression pour d\u00e9terminer un jugement de v\u00e9rit\u00e9\/fausset\u00e9 par rapport \u00e0 ce qui est expos\u00e9\u00a0\u00bb.<\/p>\n
<\/p>\n
Cette impression de familiarit\u00e9 nous transporte dans un \u00e9tat appel\u00e9 fluidit\u00e9 cognitive, qui nous pr\u00e9dispose mieux \u00e0 ce que nous faisons et le rend moins exigeant sur le plan cognitif.<\/p>\n
<\/p>\n
Rappelons que le SYST\u00c8ME\u00a02 est paresseux et per\u00e7oit l\u2019effort mental comme n\u00e9gatif. Celui qui re\u00e7oit le message veut rester \u00e0 l\u2019\u00e9cart de tout ce qui lui rappelle un effort.<\/p>\n
<\/p>\n
Conclusions<\/strong><\/p>\n
<\/p>\n
Un langage simple rend le message et l\u2019ensemble du processus d\u2019apprentissage plus efficaces car\u00a0:<\/p>\n
<\/p>\n
<\/p>\n
- il facilite la compr\u00e9hension du message,<\/li>\n
<\/p>\n
<\/p>\n
- il r\u00e9duit la charge cognitive associ\u00e9e au d\u00e9codage du message,<\/li>\n
<\/p>\n
<\/p>\n
- il augmente la motivation de l\u2019apprenant \u00e0 apprendre.<\/li>\n
<\/ul>\n
<\/p>\n
Nous revenons maintenant \u00e0 la th\u00e9orie de la charge cognitive (J. Sweller, 1988), selon laquelle la capacit\u00e9 de traitement de la m\u00e9moire de travail est limit\u00e9e\u00a0; un langage complexe et compliqu\u00e9 peut augmenter la charge cognitive, ce qui rend plus difficile la compr\u00e9hension et la m\u00e9morisation de nouveaux concepts par l\u2019apprenant.<\/p>\n
<\/p>\n
L\u2019ensemble de l\u2019argumentation peut \u00eatre rapidement r\u00e9sum\u00e9e de la mani\u00e8re suivante\u00a0: gr\u00e2ce au sentiment de familiarit\u00e9 que constitue un langage simple, une illusion de v\u00e9rit\u00e9 est g\u00e9n\u00e9r\u00e9e, ce qui favorise un \u00e9tat de fluidit\u00e9 cognitive, qui pr\u00e9dispose l\u2019apprenant \u00e0 accepter le contenu de la formation transmise.<\/p>\n
<\/p>\n
Nous pouvons donc exploiter une illusion pour g\u00e9n\u00e9rer des effets positifs sur le processus d\u2019apprentissage. \u00c9videmment, les illusions de v\u00e9rit\u00e9 peuvent \u00e9galement \u00eatre exploit\u00e9es pour tromper l\u2019esprit, comme c\u2019est le cas dans le cas des fausses nouvelles<\/strong>… mais c\u2019est un autre discours et nous y reviendrons.<\/p>\n
<\/p>\n
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