{"id":53840,"date":"2025-11-17T11:39:22","date_gmt":"2025-11-17T11:39:22","guid":{"rendered":"https:\/\/www.cyberguru.it\/2025\/11\/17\/black-friday-scams-on-the-rise-how-to-recognize-them-immediately\/"},"modified":"2025-11-27T15:33:13","modified_gmt":"2025-11-27T15:33:13","slug":"black-friday-scams-on-the-rise-how-to-recognize-them-immediately","status":"publish","type":"post","link":"https:\/\/www.cyberguru.it\/en\/2025\/11\/17\/black-friday-scams-on-the-rise-how-to-recognize-them-immediately\/","title":{"rendered":"Black Friday Scams on the Rise: how to Recognize Them Immediately"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-discounts-fuel-a-wave-of-cyber-scams-across-europe\"><strong>Black Friday Discounts Fuel a Wave of Cyber Scams Across Europe<\/strong><\/h2>\n\n\n\n<p>Cyberattacks during Black Friday are projected to surge by more than <strong>400% across Europe<\/strong>, with AI-powered scams becoming dramatically more convincing. According to Europol and ENISA, social engineering attempts peak during major online-shopping events, and almost <strong>one in three European consumers<\/strong> has encountered online fraud in the past year.<\/p>\n\n\n\n<p>With social shopping booming and <strong>Buy Now, Pay Later<\/strong> services spreading rapidly, cybercriminals have found fertile new ground. Platforms like TikTok Shop \u2014 already flagged by several national cybersecurity agencies, including the <strong><a href=\"https:\/\/www.ncsc.gov.uk\/guidance\/shopping-online-securelyWith social shopping booming and Buy Now, Pay Later services spreading rapidly, cybercriminals have found fertile new ground. Platforms like TikTok Shop \u2014 already flagged by several national cybersecurity agencies, including the UK\u2019s NCSC \u2014 add a new layer of risk for shoppers.\" target=\"_blank\" rel=\"noreferrer noopener\">UK\u2019s NCSC<\/a><\/strong> \u2014 add a new layer of risk for shoppers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Holiday Deals Frenzy Is a Goldmine for Hackers<\/strong><\/h2>\n\n\n\n<p>As millions of European consumers prepare for the <strong>Black Friday\u2013Cyber Monday marathon<\/strong>, cybercriminals prepare just as eagerly. AI-assisted scams have made fraudulent pages, emails and customer-service impersonations almost indistinguishable from legitimate ones.<\/p>\n\n\n\n<p>And the numbers are not comforting.<br><a href=\"https:\/\/www.enisa.europa.eu\/publications\/cyber-threat-landscape-2024\"><strong>ENISA\u2019s 2024 Cyber Threat Landscape<\/strong><\/a> report highlights a <strong>25% rise in <a href=\"https:\/\/www.cyberguru.it\/en\/phishing-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">phishing campaigns<\/a><\/strong> mimicking well-known marketplaces, courier services and payment providers. Globally, more than <strong>38 million phishing attempts<\/strong> linked to fake shopping portals were recorded this year alone.<\/p>\n\n\n\n<p>Some tactics have become depressingly familiar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Replica websites<\/strong> cloned down to the favicon<\/li>\n\n\n\n<li><strong>SEO-poisoned listings<\/strong> (the so-called \u201c<em>Phish-and-Ship<\/em>\u201d campaigns) placing fake shops high in Google results<\/li>\n\n\n\n<li><strong>Brand lookalikes<\/strong> exploiting a single swapped letter in the domain<\/li>\n<\/ul>\n\n\n\n<p>More than a thousand online stores across Europe have already been compromised through these SEO-driven attacks since 2019.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social Commerce and BNPL: The New Playground for Scammers<\/strong><\/h2>\n\n\n\n<p>TikTok, Instagram and emerging social-commerce tools have changed how Europeans discover and buy products \u2014 and criminals noticed.<\/p>\n\n\n\n<p><a href=\"https:\/\/consumer.ec.europa.eu\/ecc-net_en\" target=\"_blank\" rel=\"noreferrer noopener\">Ofcom<\/a> reports that <strong>24% of UK adults<\/strong> discover new brands directly via social feeds, and TikTok users now spend <strong>over 30 hours a month<\/strong> inside the app. The arrival of <strong>TikTok Shop<\/strong> has accelerated fraudulent listings, fake seller accounts and misleading promotions. Several EU consumer-protection authorities have launched investigations into misleading ads and unsafe listings promoted via social commerce.<\/p>\n\n\n\n<p>Meanwhile, <strong>Buy Now, Pay Later (BNPL)<\/strong> platforms are being abused in identity-theft schemes, opening the door to fraudulent checkout attempts and quick-purchase scams.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every Click Leaves a Trail \u2014 and Hackers Follow It<\/strong><\/h2>\n\n\n\n<p>Businesses face their own risks during the shopping season.<br>A <a href=\"https:\/\/www.netskope.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Netskope<\/a> study found that in <strong>87% of European companies<\/strong>, employees downloaded at least one malware-infected file from cloud services such as Google Drive or GitHub every month. All it takes is one unverified file disguised as an order confirmation or shipping label.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cybercriminals thrive on emotional triggers \u2014 <strong>FOMO<\/strong>, <strong>urgency<\/strong>, <strong>the thrill of a \u201ctoo good to be true\u201d deal<\/strong>. And Black Friday serves them all on a silver platter.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Shop Safely Online (Without Killing the Fun)<\/strong><\/h2>\n\n\n\n<p>Some precautions sound basic, but they\u2019re your strongest shield:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li><strong>Check the HTTPS padlock<br><\/strong>And examine the domain with care. One swapped character is enough to fool even experienced users.<\/li>\n\n\n\n<li><strong>Use virtual or prepaid cards<\/strong><br>They let you set low spending limits and deactivate the card quickly if something feels suspicious.<\/li>\n\n\n\n<li><strong>Enable two-factor authentication<\/strong><br>Even if someone steals your password, MFA blocks most unauthorized attempts.<\/li>\n\n\n\n<li><strong>Keep devices and apps updated<\/strong><br>Outdated operating systems and browsers leave open doors that attackers know by heart.<\/li>\n\n\n\n<li><strong>Be suspicious of outrageous discounts<\/strong><br>A next-gen console at a quarter of the price or a flagship smartphone with a 70% discount isn\u2019t a lucky break. It\u2019s bait.<\/li>\n\n\n\n<li><strong>Avoid public Wi-Fi for payments<\/strong><br>Caf\u00e9s, hotels and airports are ideal locations for data interception. If you can\u2019t avoid public Wi-Fi, use a mobile hotspot or a trustworthy VPN.<\/li>\n\n\n\n<li><strong>Review your bank statements during peak season<\/strong><br>Quick detection matters. A single suspicious charge is often the earliest sign of a compromised card.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stay Updated: European Sources That Matter<\/strong><\/h2>\n\n\n\n<p>To stay one step ahead, refer to trusted agencies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.enisa.europa.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ENISA<\/strong> \u2013 European Union Agency for Cybersecurity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.europol.europa.eu\/activities-services\/europol-in-action\/european-cybercrime-centre-ec3\"><strong>Europol \u2013 EC3<\/strong> (European Cybercrime Centre)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ncsc.gov.uk\/guidance\/shopping-online-securely\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NCSC (UK)<\/strong> \u2013 National Cyber Security Centre<\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/tools.enisa.europa.eu\/topics\/incident-response\/csirt-inventory\/certs-by-country-interactive-map\" target=\"_blank\" rel=\"noreferrer noopener\">CERT-EU &amp; national CSIRTs<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.eccnet.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Consumer Centres (ECC-Net)<\/a><\/strong> for cross-border e-commerce issues<\/li>\n<\/ul>\n\n\n\n<p>Reading independent reviews, checking seller legitimacy and verifying real customer contacts can make the difference between scoring a deal and falling for a scam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h2>\n\n\n\n<p>Digital awareness remains the strongest defence.<br>Technology evolves, scams evolve, but the core rule stays the same: if a deal looks <em>too good<\/em>, it probably wants more from you than your money.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday Discounts Fuel a Wave of Cyber Scams Across Europe Cyberattacks during Black Friday are projected to surge by more than 400% across Europe, with AI-powered scams becoming dramatically more convincing. According to Europol and ENISA, social engineering attempts peak during major online-shopping events, and almost one in three European consumers has encountered online [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":53832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[717],"tags":[474,467,468,470],"class_list":["post-53840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elearning-expert-talks-en","tag-black-friday-en-2","tag-cyber-crime-en-2","tag-cyber-security-en-2","tag-cyber-security-awareness-en-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Europe Faces a Spike in Black Friday Cyberattacks<\/title>\n<meta name=\"description\" content=\"Stay safe during Black Friday. 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